Bringing Hospitality back to what matters – People
Hi, I’m Isabelle!
I’m the founder of WOW Laboratory Consulting, with over 30 years in hospitality and 20 years as an entrepreneur, working across Europe, the Caribbean, and beyond.
From running my own rental management and concierge business in Croatia to collaborating with hotels, tourism boards, travel agencies, and destination management companies, I’ve experienced the industry from all angles—adapting to diverse markets and cultural expectations.
Through it all, one thing has remained constant: people.
Hospitality isn’t just about service—it’s about human connection. That’s why I created WOW Laboratory Consulting: to help businesses build strong teams, elevate service quality, and create unforgettable guest experiences.
Our Vision
To reshape hospitality by making it more human-centered. Through our WOW formula—solid foundations, a seamless customer journey, and easy-to-follow processes—we help teams feel confident, deliver outstanding service, and drive business success.
Our Mission
To amplify team efficiency, boost performance, and increase revenue by humanizing the workplace. Investing in teams creates a ripple effect: happier employees, better service, and long-term business growth.
How we make an impact
We help hospitality businesses work smarter, retain talent, and create unforgettable guest experiences by focusing on efficiency, people, and innovation.
- Refine operations to ensure smooth, high-quality experiences that drive efficiency.
- Train teams to elevate service, build confidence, and enhance guest satisfaction.
- Implement hospitality standards to improve guest loyalty, reduce staff turnover, and increase revenue.
- Innovate to stand out from the competition and stay ahead in a changing industry.
Let’s explore how we can bring this approach to your organization!
Contact us
Phone: +33 (0)7 72 32 14 30 or +385 (0)99 42 42 242
Serving clients across Europe, in Spain, Croatia, France, Belgium, Greece, Cyprus and more.
We also work with clients in the Middle East, like Turkey and Lebanon.
Contact us in English, French, Spanish, German, or Croatian – or all five, if you’d like!